About PIC NZ

PIC New Zealand was formed in 1987, and since then has grown to be the largest pig breeding company in New Zealand. In May 2007, a consortium comprising PIC Australia, George Smith (a Waikato based pig, dairy and dry stock farmer) and Rakino Partners Limited (an investment banking firm) purchased PIC.

This change in ownership to experienced industry players is a very positive outcome for the staff, customers and suppliers of PIC. The new owners provide a unique mix of backgrounds and skills to draw upon. They are excited about the future of PIC and have a strong desire to continue to develop and grow PIC’s genetic business for the benefit of its customers, suppliers and the NZ Pork Industry.

At PIC, we know that our success depends on the success of our customers. We work to understand and anticipate their needs and treat them as partners in developing our business. We collaborate with our customers to meet future industry demands-striving always to deliver the highest quality genetics and services that ultimately satisfy pork consumers.

Internationally, PIC has been delivering this genetic improvement since 1963, during which time it has expanded into 30 countries across all five continents in the world.

As a result of its size and global presence, PIC can:


  • Utilise the experience it has gained to maximise the benefits to our customers and help them achieve their potential.
  • Supply the breeding stock requirements of all pig producers throughout New Zealand
  • Offer different genetic lines to suit local market production systems, meat preference and climatic conditions.
  • Afford to participate and invest significantly more than its competitors in research and development to further enhance genetic lines and reinforce its competitive advantage.

Please don't hesitate to contact us if you require more information about us.